Department store corner and shop-in-shop design
In a department store, your brand sits alongside all the others. We design corners and shop-in-shops that stand out at first glance, while meeting the host retailer's specifications to the centimetre.
Book a callWhy a department store corner?
A corner or shop-in-shop puts your brand where your customers already are, backed by the reputation of a major retailer. It's often the first step into a new market: you gain visibility without bearing the full cost of a boutique on your own.
The challenge is the constraints. The host retailer sets its own rules: heights, materials, lighting, safety, installation windows that are often overnight. Our job is to bring your identity to life within that framework, without overstepping by a centimetre.
Our method, in four steps
- Step 1:
Specifications
Reviewing the host retailer's guidelines, surveying the space and identifying every technical constraint before drawing.
- Step 2:
Concept and approval
Creative direction, 3D renderings and presentation deck, prepared for approval by your brand and the department store.
- Step 3:
Drawings and fabrication
Compliant construction drawings, bespoke display cases and fixtures, made with our craftspeople and designed to be rolled out across several sites.
- Step 4:
Installation
Installation coordinated with the department store, often at night or outside opening hours, followed by handover with the retailer's team.
What we deliver
Host-compliant drawings
Compliant with the retailer's technical and design guidelines.
Approval package
Renderings and documents ready for the department store's approval.
Display cases and fixtures
Bespoke furniture, tailored to how your products are presented.
Product lighting
Precise lighting, piece by piece if needed.
Coordinated installation
Installation scheduled with the retailer's teams and opening hours.
Multi-site roll-out
One concept rolled out across several department stores and countries.
When a corner is the answer
- Collection launch
- Entering a new market
- Holiday season
- International roll-out
Frequently asked questions
01What's the difference between a corner and a shop-in-shop?
Both refer to a brand's space inside a department store. A corner usually means an open area integrated into the store's layout, while a shop-in-shop is a more clearly defined space that works like a small boutique within the store.
02Can you meet the department store's specifications?
It's at the heart of our work on this format. We start from the host retailer's technical guidelines, prepare the submissions it requires and design within its constraints on height, materials, lighting and safety.
03How much does a department store corner cost?
The budget depends on the floor area, materials, level of customisation and number of sites. We set it after an initial call, once the location and specifications are known.
04How long does it take to create a corner?
Allow several weeks between the brief and the opening, depending on the department store's approval and the complexity of the furniture. The installation itself often takes one or two nights, outside opening hours.
05Can you roll out the same corner in several countries?
Yes. We design modular systems, adapted to each retailer's rules, to roll out the same concept in Switzerland, Southeast Asia and internationally.
Planning a corner?
Got a location in mind? Send us the retailer's specifications and we'll come back with an initial direction.
- Free, no-obligation discovery call
- One point of contact, from first idea to handover
- Reply within 24 hours
Or write to us
contact@nexus-studio.chStart here
What kind of space do you have in mind?