Before designing spaces, Alessia Gosteli, interior architect, learned how to make them sell.

Her career didn't begin in a design office but on the shop floor: as a product presentation specialist, she worked alongside major Swiss companies. There she developed a sharp understanding of space, of how customers' tastes are shaped and of what draws them into a brand's world.

Today, she works with companies expanding into Southeast Asia and international markets. Her role: to spare them the cost of poor design replicated at scale, by planning meticulously crafted spaces for an ever more demanding clientele.